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Digital to Overtake TV Ad Spending in Two Years

DigitalNews

U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester’s latest estimates based on its ForecastView model. U.S. advertisers will spend $85.8 billion on TV ads in 2019, which will equal 30% of overall ad spending that year, according to Forrester.

But digital won’t usurp TV because of big brand advertisers taking their commercial money and redirecting it toward YouTube and Facebook. There will be some cannibalization of TV budgets, but the bigger contributing factor will be an influx of new money dedicated to digital because marketers are able to prove that digital works, said Forrester analyst Shar VanBoskirk.

Marketers aren’t upping their digital budgets because of bright shiny objects like so-called native ads or computer-automated programmatic buying processes. They’re doing so because the economy has recovered. Advertisers have more money to spend now than in recent years and the oversupply of ad inventory online gives them a lot of places to put that money. And they’re comfortable spending their money online because years of testing and learning has shown those digital dollars are well spent.

via Advertising Age

roger

The Complete Canon of Quips from Roger Sterling

Fun

Vulture has a complete list of quotes from Mad Men’s Roger Sterling. Roger, played by John Slattery, is my favorite character on the show because he adds sharp wit and dry humor to every scene he’s in. I’ve selected a few of my favorites below.

(Mona: Margaret’s run away.) “To where? Bergdorf’s?” (S7, E4)

(On his California trip) “It was a series of busts, and not the kind I like.” (S6, E11)

(Danny Siegel: I know these lugs from my days in advertising.) “More like a day, wasn’t it?” (S6, E11)

“Sunkist, Carnation, the avocado people: My biggest job in these meetings is to keep them from saying ‘golly’ too many times.” (S6, E11)

“I’m afraid she left everything to the zoo. She’s making them name the animals … Her will looked like a manifest from Noah’s Ark.” (S6, E2)

“As a wise man once said, the only thing worse than not getting what you want is someone else getting it.” (S5, E1)

(Don: “I’ll buy you lunch.”) “I’m stuffed. I had a jar of olives.” (S4, E6)

(Paul Kinsey: “He might lose his foot.”) “Right when he got it in the door.” (S3, E6)

“Last time Freddy Rumsen had a cup of coffee, it was one of five being poured down his throat by a cop.” (S2, E1)

“Look, we’ve got oysters Rockefeller, beef Wellington, napoleons. We leave this lunch alone, it’ll take over Europe.” (S1, E6)

“I’ll tell you what brilliance in advertising is: 99 cents. Somebody thought of that.” (S1, E3)

Read them all here.