What we love: Norway’s New Passports

The internet is going nuts for this new passport design and it’s easy to see why.

Norway’s stunning new passport design has just been unveiled and it has mastered the art of Scandinavian minimalism.

Created by Neue Design Studio, the packaging features clean lines, a red embossed cover, and even secret images of the Northern Lights.

When placed under a UV lamp, the gorgeous landscape lights up before your eyes.



The passport will have a red cover unless you are a diplomat, in which case, you will receive a blue version. Immigrants will be issued a pale gray design.

The new designs were an entry in the National Police Directorate’s competition to ‘find a unique concept with excellent design qualities and a theme that is widely accepted.’

The hope was also that the new design would increase the security of Norwegian passports, ID cards, and other travel documents.

‘Nature has always been an essential part of the Norwegian identity and tradition, as well as being a key fundament to our welfare,’ said the design team. ‘The landscape with its vast variation from the south to the north is the starting point for the design concept. The basis for the winning entry is the concept of The Norwegian Landscape.’

Though the design will be slightly adjusted and tweaked on the basis of technical and safety considerations, the final result will be presented soon.

The jury, speaking of their decision to crown Neue Design Studio the winners, said: ‘It illustrates the Norwegian identity and makes sure the passport will be viewed as a document of high value.’

Well done, Neue!