Designers love to play with crazy concepts and occasionally strike gold. With the arrival of football season, let’s take a look at one designer’s take on combining the NFL and the NBA logos of each city.
New Texas head coach Charlie Strong had the iconic Longhorn logo removed from the white Texas helmets as fall practice commenced in Austin in preparation for the 2014 college football season.
According to writer Laken Litman of USA Today Sports, Strong’s offseason motto for Longhorn football in 2014 is to “Put the ‘T’ back in Texas Football,” one step at a time.
“He (Strong) prohibited players from throwing up the ‘Hook’Em Horns’ sign with their hands, saying they had to earn it. He’s made them walk the half mile to practice instead of taking a bus as they used to under Mack Brown. And he’s even stripped the Longhorns off their helmets.”
When the Texas players arrived for the first day of fall practice on Monday, their helmets were solid white,” Litman reported.
Presumably the Longhorn logo will return to the helmets of those players Strong and the coaching staff at Texas deem worthy of seeing game action come the start of the 2014 season later this month.
For the 2016 Super Bowl logo, the National Football League will depart from tradition and ditch the Roman numerals long used to identify each championship game. The rationale behind the change: Using L for the number 50 just didn’t look right.
“We started talking about Super Bowl 50 back at Super Bowl 40, when we completed the XL logo,” says Jaime Weston, the NFL’s vice president of brand and creative. “Every logo before it only had Xs, Vs, and Is.” After mocking up 74 iterations, Weston and her team decided the L looked “unbalanced.”
The 50th Super Bowl, to be held in San Francisco, will feature standard Arabic numbers for the first time since 1971. The new logo features a gold “50″ bisected by a silver Lombardi trophy, which has been a part of the logo since 2010. The color is a reference to the 50th anniversary and to gold’s part in the history of the host city and state. “It was the best logo,” Weston says, “not only for the league but for our business partners, broadcast partners, licensees for products.”
The switch is only temporary. The NFL will revert back to Roman numerals for Super Bowl 51, or LI.