As Digital Marketing Manager at Weyerhaeuser, Jonathan Rundle led a complete digital rebrand from what was called "iLevel" into "Weyerhaeuser Wood Products."
This effort's keystone was a totally new Wordpress-based website featuring blogs and a comprehensive document library. Enlisted new content creators and trained creators for blogging and literature library management.
Regularly created content that required script writing, story development, video editing, and sound editing. Found thousands of dollars in cost savings for many areas such as a new “Where to Buy” geolocation service and in new e-mail marketing provider, which other divisions of Weyerhaeuser also adopted, thus saving more money.
Built several successful ad campaigns using social media, Google Ads, and traditional display advertising.
In this capacity, Jonathan also led mobile web and app development efforts such as the Literature Library app used by thousands of building professionals in the US and Canada.
