The full-on sprint to digital is on for yet another publication. Jet Magazine, published since 1951, is heading to the digital domain as a result of slipping ad revenue. All subscribers will be given digital access and shifted to the better-performing Ebony magazine.
“The purpose of Jet 63 years ago was to deliver news in a faster format,” said Cheryl Mayberry McKissack, chief operating officer and head of digital at Johnson Publishing. The move to all digital is a natural extension of this idea, she explained. “Now people want to be able to get their info wherever they are,” she added.
Jet’s ad pages in the first quarter of this year fell 25.6% from the equivalent period last year, according to the Publishers Information Bureau. Ad pages dropped 18% last year.
In case you missed it, Ladies Home Journal has changed from a monthly to a quarterly publication – and will probably soon go all digital when that shift doesn’t change their fortunes either.