Within 10 days of receipt, those who had received the stimulus payments had spent $600 more than those for whom the check hadn’t yet appeared. When Congress passed a $2 trillion aid package in late March, p ...
The Skiilight Blog
Four Steps to Navigate the Pandemic
It’s hard to imagine a more challenging environment for marketers than the current moment. With a global pandemic affecting the way nearly everyone in the world works and lives, nothing feels certain anymore. ...
Worldwide Digital Economy Snapshot
There's a big wide world of internet users out there. Tufts University took a look at what is moving the needle in the top 50 internet countries.The Digital Evolution Index (DEI), created by the Fletcher School ...
Google to punish sites with mobile app nag screens
Good news! Google is fighting the good fight, taking on websites that turn up their nose at good user experience. If you've ever tapped on a search result on your phone only to see a giant ad imploring you ...
New Research Shows How Digital Connects Shoppers to Local Stores
While some might say that the rise of digital has made the role of the local retail store obsolete, new research from Google suggests that the relationship between digital and in-store shopping is far more nuan ...
The 3 New Realities of Local Retail According to Google
The relationship between digital and local stores is changing. Google found three new realities of retail: digital drives in-store traffic; smartphones are in-store shopping assistants and varied shopping habit ...
The look of letters – a history of typefaces you’ll recognize
For every news story or advertisement you see, there is at least one writer who has agonized over every word. But a designer has also agonized over how those words look. This is a list that shows just how much ...
Q&A with type designer Juan Carlos Pagan
Have you given much thought to the typefaces or "fonts" that you see all around you throughout the world? Somewhere someone at some time put a lot of thought into designing each letter of that alphabet. What ar ...
The dark side of Valentine’s Day and advertising
It's not always chocolate candy and roses in relationships - and that's true in this blog post. With Valentine's Day coming up, Boston.com has written about the curious history of publically shaming one's forme ...