As Digital Marketing Manager at Weyerhaeuser, Skiilight founder Jonathan Rundle led a complete digital rebrand from what was called “iLevel” into “Weyerhaeuser Wood Products.” Launched a new WordPress-based website featuring blogs and a comprehensive document library. Enlisted new content creators and trained creators for blogging and literature library management.
Regularly create content which requires script writing, story development, video editing and sound editing. Found thousands of dollars in cost savings for many areas such as a new “where to buy” geolocation service and in new e-mail marketing provider, which other divisions of Weyerhaeuser also adopted, thus saving more money.
Built several successful ad campaigns using social media, Adwords, traditional banner advertising.
In this capacity I also led mobile web and app development efforts such as our Literature Library app used by thousands of building professionals in the US and Canada.