Washington Energy Services

Advertising, Branding, Email, Social, Web

Description

As Digital Marketing Director for Washington Energy Services, Jonathan Rundle achieved:

Total digital leads up +54% YoY.

Doubled CPC conversions on an unchanged budget by creating more relevant ads and creating highly-converting landing pages.

Cost per lead down -43% YoY.

Tripled e-commerce revenue by redesigning the store, adding cart abandonment and using email promotion.

E-mail lead conversions up +306% YoY.

Created new lead-generating partnerships resulting in an additional 1,500 new leads in the first year.

Turned social into a revenue channel – 195 lead conversions.

Saved over $50,000 by renegotiating contracts and removing expensive and under-performing agencies and systems.

Lead a website redesign with focus on enhanced UX, higher lead conversions and brand storytelling.

Acted as photographer, copywriter for web, customer communications, internal bulletins, sales communications.