Who made the graphics for the Oscars?
The Oscars is a great venue for celebrating art – but the show itself usually relies on clips from the films when the nominees are read. That all changed this year.
Rather than becoming a clip show, the telecast’s director Henry Hobson worked with visual producer Lee Lodge and design house Elastic to come up with something memorable.
Hobson, 33, has been involved with the Oscars for seven years, in one way or another, gradually pushing the look and feel of the title sequences in a contemporary direction and away from the use of stitched-together film clips.
“The Oscars is the celebration of film, but there’s also a degree in which we can celebrate and tell the story of the filmmakers’ journey through design,” he said.
It’s also a testament to the good work that can result from deadline constraints. Hobson and his team had about two and a half weeks to riff on the nominations once they were announced—typical of the Oscars but months short of the time graphic designers get to develop a campaign.
The real beauty is in the motion graphics and the transition between the titles, but just take a look at these cards. Beautifully done. My personal favorite? Whiplash.