Bic Asks Customers to Pen “The Universal Typeface”
A new font called “the universal typeface” is being crowdsourced by the pen company Bic.
The experiment to celebrate its ‘Cristal’ pen becoming the world’s bestseller, with over 100 billion being produced and distributed. The inexpensive ballpoint pen was first launched in 1950 in France and has since become one of the most-used stationery objects around the globe. Nicknaming the product “the universal pen,” Bic has set out to create a generic global handwriting style to match.
Internet users from around the world can contribute to “the universal typeface experiment” by submitting a handwriting sample to the website theuniversaltypeface.com Stylistic features of the typeface can also be explored through categories such as age, gender and employment sector.
“Handwriting is personal and tactile — it is unique to each of us,” asks the brand. “But what would the World’s collective handwriting look like?”