LA Times Website Goes Mobile-First
The Los Angeles Times is introducing a redesign tonight that moves the 132-year-old newspaper closer to the vanguard of mobile-first web design, with a look more closely resembling digital-only publications like The Verge than the ink-on-paper model it replaces.
Articles in the site’s various sections are displayed as tiles and feature “sharelines,” which are three very brief summaries that can be easily shared across social media. To try to better keep those readers who arrive from social media, pages can scroll forever with additional content.
L.A. Times mobile and desktop unique visitors reached 27.5 million in March, a 30% increase from the same time last year, according to ComSore.
What does it all mean?
Major publications and websites have started the digital shift. The LA Times has gone all in for mobile readership and their analytics show it to be the right move. It may seem bold, but the trend will continue. Are you doing all you can to understand your analytics and plan for the future?
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